Brand Manager CHC (Digestive Health)

About the Opportunity

An exciting opportunity has arisen to join the Consumer Healthcare team as a Brand Manager within Sanofi in Guildford, moving to Reading in June 2019.As a Brand Manager you will be responsible to drive the brand performance by displaying deep understanding of the market context and of the consumer to turn facts and data into actionable insights. Utilising your previous experience to help shape and design the annual brand planning and by ensuring excellence in the on-going deployment of marketing programmes in UK and Ireland. All of the above will be done in-line with the global and local category strategy as well as the country strategic priorities.

About Sanofi Business Unit

Sanofi displays a large portfolio of OTC medicines including leading brands like Dulcolax, Buscopan, Opticrom and Dioralyte. We are a dedicated team driven to improve the self-care treatments available to the public. We are a fast paced team of 30 plus, and have strong values ? high integrity and work ethic, respect and teamwork as well as? courage and dare to risk approach - which we live and breathe every day. We are looking for a like-minded individual who will help grow the different brands using new and initiatives ideas.

Key responsibilities

  • Delivers effective annual operational marketing plans using customer and market insight to maximise the brand?s short, medium and long- term objectives.
  • Defines, monitors and influences sales performance (sell-in, sell-out), market share, digital and innovation Key Performance Indicators to accelerate business success. Act as brand champion to share learnings and success with local and global teams.
  • Develop and implementation of integrated communication campaigns by building strategic partnerships with communication agencies (incl. PR) to drive best-in-class, 360 degree, cohesive communication campaigns. Measure the media effectiveness.
  • Responsibility for product supply of key strategic projects as well as monthly demand forecast.

About You

To excel in this role you will need to have:

Essential requirements:

  • Experience in brand management as either Brand Manager or experienced Assistant Brand Manager in recognized OTC/Healthcare or FMCG businesses, at country and/or regional/global level.
  • Previous and relevant FMCG experience in multi-channel consumer marketing/trade marketing/digital marketing/primary research and analysis/reporting of market data.?
  • Strong track record and leadership in shaping brand plans & operational marketing (direct to consumer & medical marketing) as well as innovation projects.??
  • Proven commercial acumen, clear understanding of business market dynamics, retail customer and awareness of current/future external market environment trends.
  • Strong ability to lead complex product category project teams. Have effective intercultural relationships with regional and global colleagues.
  • Experience in effective cross-functional engagement with e.g. Market Research, Regulatory and Medical Affairs, Industrial Affairs, Procurement, etc.
  • Ability to influence management stakeholders and peers, synthesise amounts of data to support business decisions and clearly articulate them in meetings and presentations.

What Sanofi can offer you

  • A role where you are instrumental to creating best practice and as the organisation grows, you can too.
  • We offer a generous package including flexible benefits, and are committed to helping you have a healthy work-life? balance throughout your career with us.
  • We have highly subsidised restaurant with free tea and coffee.
  • This is a full time role based in our office in Guildford, moving to Reading in June 2019.? We support flexible working.

About Sanofi

Empower Life Everyday

At Sanofi we work across human health from vaccines to rare diseases, and consumer healthcare. This creates opportunities to work across different areas to build a diverse and exciting career. Sanofi has the capabilities and resources to support your aspirations to fulfill your ambitions and be the best you can be.

Our purpose at Sanofi is to work passionately every day to understand and solve healthcare needs of people across the world. Our ambition is by 2025, to be a top 3 innovative, global and diversified human healthcare company. One that embraces transformative technologies and is focused on its area of excellence, which means we?re not there to try to solve everybody?s problems. We want to focus on those areas where we know we are making a difference.?

The values we are live by are teamwork, courage, respect and integrity.


At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.

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